The Sustainable Flour Fortification
Initiative – branded as “SFurtI”– focuses on providing reasonable and
convenient solutions to micronutrient deficiencies for tribal communities of
Gujarat. Launched one year ago, SFurtI uses market-based approaches to
distribute sachets of micronutrient powder which can satisfy the micronutrient
needs of households and address hidden
hunger in these communities.
A previous blog describes some of the early
learned from Phase 1 of the project. Now, for the Initiative’s first anniversary,
the SFurtI Project Coordinator, Mr. Kasim Nazir Saiyyad, and Ms. Karuna P Salve,
Project Officer, offer their reflections on how SFurtI has evolved and what
impact it has had so far.
Mixing and cooking demonstrations were organized
to provide a better understanding of the SFurtI powder use.
When it comes to
nutrition in tribal India, our tribal counterparts hardly bother about it.
Their definition of health is ‘merely
absence of disease!’
environment, the Tata-Cornell Institute (TCI) started a health and nutrition
intervention along with expert partners like BAIF Institute for Sustainable
Livelihoods and Development (BISLD), Maharaja Sayajirao University of Baroda
(MSU), Vadodara and Sight & Life (S&L). Called SFurtI, the Sustainable Flour Fortification Initiative has operated in 15 villages of Songadh block of Tapi
district of Gujarat state in India since June 17, 2016.
The idea was to
provide a reasonable solution to the communities to combat micronutrient
deficiencies using a micronutrient supplementary sachet. The SFurtI sachet has
four essential micronutrients: iron, folic acid, vitamin A and vitamin B12. One
sachet of SFurtI needs to be mixed with 5 Kg of flour. What is special about
SFurtI is that it can be mixed with any kind of flour, and it does not alter the
taste and color of the food. Regular consumption of SFurtI leads to adequate
supply of micronutrients to the body, thus resulting in a reduction in
weakness, limb pain, dizziness, lethargy, and eye problems associated with
Though it was a
seemingly clear and straightforward message, it has not been easy to convey the
same to the beneficiaries of the program.
on in this work, we decided to always endeavour to ensure maximum community
participation, believing it would yield better outcomes. Working on the latent
need of communities with the help of
communities was an innovative idea. Because of this, beneficiaries of the
program have become the owners of it. In fact, community members came up with
the name for the program – SFurtI, which means health, energy in Gujarati.
It was also decided
that the program would be implemented by a Women’s’ Federation of Self-Help
Groups (SHGs), called Shri Surbhi Swasahay Federation (a federation monitored and
supported by BISLD.) Initially, a number of meetings with these women SHG
members were conducted in each village to inform them about the program and to get
to know their take on it. They decided they would like to work with us to market,
sell and distribute the SFurtI sachets. But first, these women facilitated discussions
in the villages to determine the price at which SFurtI could be affordable for
the “base of the pyramid” consumers. Consensus was reached at 3 INR per sachet.
women distributors of SFurtI were recruited in each village. They have been
named as “SFurtI bens”. (Ben means
sister in Gujarati.) Multiple trainings were provided to the SFurtI bens to ensure
SFurtI team: Sfurti bens with Project Coordinator Kasim Nazir Saiyyad and Project Officer Karuna P Salve
had a few barriers to cross
The next stage was
to convince villagers to not only buy, but also consume the SFurtI powder. For
example, SFurtI bens used to go to each household to distribute SFurtI sachets.
Most of the households did accept it. There were few households which were not
ready to use it. Our team visited these households to know the reasons for not
using SFurtI. The most common reason for non-consumption was denial by some of the family members (most of whom
were male). We conducted separate meetings with these male members and informed
them about the benefits of SFurtI. Later, most of them started consuming it.
It was also observed
that some of the households discontinued the use of SFurtI after a few months,
even though they were more informed about the consequences of micronutrient
deficiencies. After following up with these households, we came to understand that
the process of mixing SFurtI was perceived as too complex to continue. We
addressed this issue by coming up with a simpler method for mixing SFurtI into
flour. Most of the people found the new method easier and resumed consumption.
Finally, some of
the villages have distant hamlets, making it difficult for SFurtI bens to reach
these hamlets regularly. There are other stakeholders who had previously
visited households to spread the word about SFurtI (such as the aganwadi
worker), so we started a Buy-Eat-Repeat
campaign with their support. This increased the frequency of messaging and degree
of awareness, thus contributing to regular consumption of SFurtI even in the hamlets.
It was all
To make more
impact, we created different types of awareness materials to display at public
places. These materials were developed in local languages based on the input
SFurtI posters were displayed throughout the villages, including mixing instructions in the local language. (Photo credit: K. Saiyyad)
We also identified
and trained influential village level agencies like the anganwadi centers, dairy cooperatives, churches, schools, gram
panchayat, primary health centres, etc. These agencies were quite helpful in
spreading a word about SFurtI.
Demonstrations of proper
mixing were also organized at the village and hamlet level. This helped to
clear any doubts among villagers about whether adding the micronutrient powder
would change the color and taste of their flour.
Finally, our team
participated in many festivals like Christmas, Ganesh Chaturthi and Navratri,
where we built trust and rapport with the community and had another opportunity
to talk about SFurtI.
struggle to success
Within a few
months of launch, SFurtI covered more than 50% of households. A felicitation / awareness
event was organized in October 2016 under the chairmanship of the Honorable
Collector of Tapi District (whose public support of the project has been
incredibly valuable), along with representation
from district health and education departments, partner organizations, and
village-level stakeholders. Almost 900 women SHG members
and consumers of SFurtI from project villages attended the event. The event served
to inform the government and other officials on the status of work and progress
made so far as well as to encourage the women from the villages, who are the
most important stakeholders in the program.
Since then, the support,
awareness, demand and consumption of SFurtI has grown. Constant efforts have
been made by the team to pursue each household. As a result, SFurtI has
successfully reached about 70% of households within a span of one year, giving
us a reason to celebrate.
We are SFurtI consumers! (Photo credit: K. Saiyyad)
Did we succeed
in changing anything?
Put simply – yes!
The Sustainable Flour Fortification Initiative is a story of how maximum
community participation and a bunch of empowered women can change society
As a result, the nutrition situation is slowly changing for our tribal counterparts. Now, more of them know about having a balanced diet and its benefits.
Also positive, SFurtI helped the Women’s Federation of SHGs to strengthen its presence in villages. They have increased their corpus fund by implementing SFurtI (selling the sachets) and are moving towards sustainability of the program.
Finally, most of our SFurtI bens who were hesitant to speak up initially are now crowd pullers. Some of them were even elected in local village elections. They admit that it wouldn’t be possible without the SFurtI program. According to them, SFurtI gave them wings to fly for themselves and for their communities. For them, SFurtI is not a program; it is the way towards better health, better life!
We would like to thank to
Ms Nita Vasava and Mrs Sunanda Vasava, Cluster Coordinators, SFurtI from BISLD
for their sincere efforts to make the program successful.
would also like to thank the coordination committee members of SFurtI – Mr D K
Patel, Dr Arvind Kulkarni and Dr Bhaskar Mittra for mentoring the field team to
get desired results.
By Kasim Nazir Saiyyad and Karuna P Salve
Kasim Nazir Saiyyad is a
Project Coordinator of Sustainable Flour Fortification Initiative (SFurtI) which
is being implemented by TCI in Gujarat state of India. Karuna P Salve works as
a Project Officer under SFurtI.
SFurtI focuses on providing
reasonable and convenient solutions for micronutrient deficiencies to tribal
communities of Gujarat.