Tag: Gujarat

Fortification to tackle iron deficient anemia – Evidence from a community-based nutrition program in Gujarat

Posted on March 19, 2019

Iron-deficiency anemia (IDA) is one of the most frequent nutritional disorders, affecting up to 1.6 billion people worldwide [i]. Bioavailable iron is essential to synthesize hemoglobin, the oxygen-transporting protein. The shortage of iron depletes hemoglobi… Read more

Can social marketing be a path towards improved nutrition?

Posted on March 26, 2018

The Tata-Cornell Institute (TCI) has been running an iron flour fortification program in a tribal community in Gujarat. It uses the principles of social marketing to generate awareness about the importance of iron and other micronutrients, and consequentially aim… Read more

SFurtI 1st anniversary – A positive take on nutrition

Posted on October 7, 2017

The Sustainable Flour Fortification Initiative – branded as “SFurtI”– focuses on providing reasonable and convenient solutions to micronutrient deficiencies for tribal communities of Gujarat. Launched one year ago, SFurtI uses market-based approaches to dist… Read more

In a social marketing scheme to promote flour fortification, relationships and demographics matter

Posted on September 15, 2017

In previous blogs, we described the accomplishments and challenges associated with the implementation of Phase-I of the Sustainable Flour Fortification Initiative (branded as “SFurtI”). This led to a very important research question: why do some people choose to… Read more

Sfurti micronutrient sachets: The journey so far and challenges ahead

Posted on April 8, 2017

Iron, an important micronutrient for normal body functioning and stamina, is deficient across the world and severely affects women and children in developing countries as reported by WHO. Common symptoms of iron deficiency lead to lower level of stamina, fatigue an… Read more

TCi convenes working group in India focused on smallholder aggregation models for improving nutrition

Posted on March 12, 2014

TCi recently coordinated a multi-sector meeting with plant breeders, economists, private agribusiness companies, NGO organizations, and intergovernmental organizations at the Hyperabad offices of ICRISAT to discuss how to expand supply and improve demand for… Read more

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Tata-Cornell Institute for Agriculture and Nutrition