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Cornell University

Tata-Cornell Institute for Agriculture and Nutrition

Tag: Field notes

Can social marketing be a path towards improved nutrition?

The Tata-Cornell Institute (TCI) has been running an iron flour fortification program in a tribal community in Gujarat. It uses the principles of social marketing to generate awareness about the importance of iron and other micronutrients, and consequentially aims to…

Interacting with value chain actors: What to do when your research subjects have work to do

Levels of food loss are product and value chain specific. An important first step in determining methods and metrics to evaluate food loss of perishables was to identify the product (or products) and map the value chains. The objective of…