Abstract Purpose This paper aims to understand the significant farm and market-level factors that incentivize the adoption and marketing of pulses influencing its supply response to changing demand. Design/methodology/approach The authors first use a modified Nerlovian supply response model using secondary data to identify the...

Highlights Research and science should not only inform food and environmental policy but should be adopted and mainstreamed into actions at all levels. Food systems are faced with grander and interconnected challenges and constraints that bring about new research questions. Research has a vital role in charting...